Even though Croatian government doesn't really support enormous young fashion design talent in Croatia there are some media and enthusiasts who now for years provide creative outlet and directions to young designers, the most experiences of them is for sure fashion portal moda.hr.
For more then 6 years now, twice a year Moda.hr portal issues a seasonal lookbook featuring Croatian fashion designers and up and coming fashion brands. The first such lookbook was issues back in 2009 when very few local media gave little or no space in their outlets to young talents.
MAK
Stolnik
Petra
Đina Grbin
Hero4Heroes
Matija Vujica
Elfs
The main idea is to feature a signature look for each collection put together in one big fashion story. Due to high demand and interest in local fashion design, these lookbooks became a tradition in local fashion industry.
Designers love to participate in this project as it allows them to present their signature look to wide audience of new potential clients and it also provides them with logistics which they alone cannot always organize on time especially with ever increasing pressure created by fast fashion brands of launching more and more collections each year.
Designers love to participate in this project as it allows them to present their signature look to wide audience of new potential clients and it also provides them with logistics which they alone cannot always organize on time especially with ever increasing pressure created by fast fashion brands of launching more and more collections each year.
In our first lookbook we had 8 designers participating, this season we had 35. These number are truly impressive for such a small country and they also show the trust designers have in our work."
Lucija Biondić, Moda.hr editor in chief
See full lookbook here.
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