Goodbye to the time of plastic nails, under the chin pushed up boobs, stick-on eyelashes, blond straightened hair, spray tanning and tons of make up - soooo passé

Hello to the natural wavy hair, pastel color nail polishes, natural make up tones, nipples showing on T-shirts, soft blazers and boyfriends jeans with your favorite Manolo's!  Show of your natural beauty and let your personality and your brains shine threw! Geeks are sexy! 

How sexy?! So fuckin' sexy they designed they own brand of jeans called - WTFJeans
Sanja & Peđa are two computer nerds (Serbian born living in France) who really like their iPhone's safe and handy and really wanted a comfy pair of jeans to wear while doing what geeks do.

Being smart, not only they designed a dream jeans for geeks but also managed to create brand for themselves and make money - all with their laptops in their laps & their iPhones in their hands.

Sexy geek essentials:
WTF Jeans 79 E

WTF Jeans - is a brand of Jeans completely created virtually. With help of their Twitter friends the pair has decided on the best suited name What The Fuck Jeans. They found a local designer in Serbia, gave her the specific instructions on design and made a simple website.

Limited edition of WTF jeans (100 pieces) to be delivered to the orderer's addresses within a month has virtually vanished due to the buzz that has been created around it in social media: TwitterFacebook & YouTube alone. 
        So much so, that they faced numerous technical difficulties due to vast number of orders that arrived within just couple of days from website going live.The whole process from idea about the need for such jeans to the first orders has been recorded and published on above listed social media networks.

What's so special about them? 
WTF jeans have a special pocket compatible for iPhone. Within the pocket the designers have inserted microfiber lining so not only your iPhone is safe and easily accessible in your pocket but it also gets cleaned. The other fabulously geeky thing about them is the Twitter blue color of the tread they are sewn with and for the boys there is some extra room and padding to keep their package cozy on the right side - as 90% men do :)

For women, the next best thing would be to make a virtual dressing room - so I can actually see how the WTF's will fit around my bum and decide. Or the sizes could be more elaborate - and explained in details in cm's so I can be sure they will fit perfectly, but I am sure the geek squad will sort that part out as well! Can't wait to order me a pair!

As Peeches Gerdof said in her article in Nylon magazine "In the end, most of us just seem to want someone who can be self-depreciating-someone who knows his shit and isn't hiding behind a cliched macho front. Nerds are the lovable mavericks of an overbearingly masculine society that is driven by old-fashioned ideals. These Dungeon & Dragons-loving, Einstein-quoting, chunky spectacles-wearing guys are the true catches."


In Croatia there are plenty of fashion events. Considering the size of the market we have more fashion events that any other country in the world. 
As having a good car, being well dressed, being spotted on all of the events worth coming to, including sipping our Saturday morning coffee in the city center are of the crucial importance, it is not surprising that supply of such events is vast. This is neither bad, nor good - in the time of economic crises, this order of priorities seems ironic,but its part of our culture.
Love it or hate it, its certainly better than drinking Prozac with early morning fat free late from Starbucks in NYC at 6am and coming home to your fancy apartment in Soho at 11 pm from work to an empty bed (Ralph Lauren silk sheets mind you) at the age of 35, to tired to sleep, and than running this on repeat 24-7.
        Not being trendy, not wearing a branded clothes for all to see (with brand logos on most visible places - on ones forehead if needed) and not following such events is like not being registered on Facebook - you practically do not exist. 
Most mainstream people do not resist being part of this stereotype, peer pressure seems to be way to strong...ahhh...but some do, and they are more fabulous than any New York trendy kids, because they have to be twice as much creative (with financial situation as it is and weak local  fashion industry) to show off their full potential. 

In next couple of weeks two of such fashion events are taking place in Zagreb. 
Zagreb as the capital of the country  hosts three big ones: Dove, Nivea Cro A Porter and Dreft Fashion Week Zagreb. All are sponsored by three leading skin and beauty care/home goods companies: Beiersdorf (Nivea),  Unilever (Dove) and Procter & Gamble (Dreft). 
While only the last -  Dreft Fashion Week is licensed fashion week  for Croatia and has the longest tradition of the three, competition and quality between the main three differs year in and year out. 

Most are showing collections for upcoming seasons as other world's fashion weeks, however none of the three has shown a continuous progress in quality, somewhat due to finances and organization but seems mostly due to competence of the people organizing these events and the fact that there is way to many of them considering the size of the country and talent available. 

There are also a few other new and up coming fashion events in other cities : Modni ormar in Zagreb also, Fashion Inkubator in Osijek, Split City fashion  in Split and Dubrovnik Fashion Week in Dubrovnik.
The coastal ones seem to be a good tourist attractions, while Modni Ormar and Fashion Incubator are a bit less commercial and more design focused (launching many young designers) - which is great for creativity but not as good for their sale potential and media coverage.

Majority of fashion designers in Croatia are educated to create art. i.e. not a wearable pieces. In addition to that, fashion design schools in Croatia seem  to be missing the business and communication classes so even the talented designers who are creative enough to make it nationally and internationally lack the business sense and fail to sell their creations to end consumer and do not know how to communicate to media, buyers and organizers to their advantage. Lastly, most fail to create brand of themselves, do not have the clear vision,  no website, catalog or business card for that manner - so they end up selling to their family and friends and a hand full of local celebrities.

I will write a different post on selected few who actually are the full package and thus make money of their creations.

So it happens that we continue to see the same faces in front rows over and over again, all to show and self promote - none to buy, we continue to see same designers many of who continue to copy their international counterparts and their recently shown collections. Media seems to look for sensations and yellow press is blooming while not much is written on design and fashion itself. 

It seems like most of the organizers have the : "take the money and run" mentality. 
Not many of these event's websites other than Dove which has a really well organized fashion portal: are maintained and running throughout the year. 
      In addition, impression is that organizations are mostly done last minute and collection selection is not done thoroughly enough, which results in overall poor quality.
This is due to the fact that all of the sides are very much polarized, there is a lack of cooperation,  fair play and mutual support for well being and development of fashion in Croatia. 

The editors of fashion media in Croatia are not attending these events at all due to the quantity over quality ratio, or attending some of the events and reporting on them based on personal friendships and clan separations. Many in fact are rather copying already written reports from the international editions of their respective magazines that putting an effort and helping to develop local talents. 

Your readership and sales are skyrocketing downwards! Don't you think its time to step down from your editor's throne, stop writing about super expensive pieces most of which your average reader can't afford to buy or cannot find in local boutiques and start to support local talent and do something to wake up or even create fashion industry locally all while supporting local economy rather than copy pasting international fashions?

Take the idea from US Vogue's Ana Wintour who organized "Fashion's night out" to give a necessary boost to fashion industry, to excite people about fashion and motivate them to shop again.

     There is a noticeable lack of direction and long term vision. Collections are created,  events are organized, if collections are any good - some pieces are sold within couple of weeks/months and than there is struggle to make it until the next fashion event. Local buyers, showrooms and Croatian designer boutiques are rare to none existent.

So lets revise, shall we?

Objective: to create/strengthen Croatian fashion industry and exploit existing creative potential.

  • Who: designers & models/event organizers/fashion editors & celebrities/boutique owners & buyers
  • What: Fabulous original fashion pieces! - made in Croatia 
  • When: A season ahead
  • To whome:  fashion conscious Croatian people/public!
  • The goal: To sell! Sell! Sell! 

To summarize all the above, seems like the best thing would be to create one central event and combine the vast creative talent to one place - let the most creative and most competent ones prevail to build the Croatian fashion industry which very much needs a kick in the butt! 

The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them. 

~Ralph Lauren~



As you might remember several posts ago I have introduced a small monthly gathering where with your Saturday morning caffeine fix you can also get a cute piece of accessories, a purse, designer T-shirt or piece of unique hand-made jewelry. 

This time I am announcing this event ahead of time, so you can go there sometime tomorrow and get a feel of this unique cafe fashion showroom! I hope you like it! See ya all there!

 Next,one of the young and up and coming Croatian designers Igor Galaš won a award for an iD emerging designer in Dunedin, New Zealand. By winning this award Igor got the invite to prestigious Mittelmoda contest in Milan expected to start at the beginning of April. 

 Igor will also participate at Dove Croatian fashion event where he will present his Fall 2010. Collection.

This was the first time he entered this competition and he won! Igor's collection is full of hand made wollen pieces, it took him a week to knit each of the garments. They are soft and voluminous yet wearable, floaty and impeccably designed. 

Bellow you can see the winning collection:

"Galas' range consisted of woollen headgear with long woven dreadlocks hanging almost to the ground, and ruched backs, similar to dinosaur ridges.
Many of the ranges were reminiscent of the 80s, with pipe-leg pants, exaggerated shoulder pads, jodhpur pants, riding boots and lots of black and white.
Neutral colours were also prominent, with the exception of several fluorescent red and pink mini dresses.
There was greater diversity of individual garments and designers showed a lot of creativity, using buttons, can tear-tabs, curtain rings and doilies."

I am excited to see more of Igor's work soon!

"My weakness ... is architecture. I think of my work as ephemeral architecture, dedicated to the beauty of the female body."
~Christian Dior~