Photo source: 080 Barcelona Fashion

This summary post of 080 Barcelona Fashion event (local fashion week in Barcelona) was long overdue as I was covering the introductory post to larger fashion weeks - NYC, London, Milan and Paris however this event features some extremely talented designers and some very well established, high quality brands with rich heritage who's collections are both artsy but wearable and what's most important of a high classic quality which lasts for more then one fashion season.

I really love how local Spanish fashion shoppers love and support their local design brands when it comes to following them through different media touch-points and what matters most, buying their clothing for generations. 

In this post I am covering some of the Spanish brands who's shows I found most interesting and which are highly wearable and affordable for mid class shopper. I will cover some other brands left out in this post in more details in upcoming posts.


Spanish brand founded in 1964. started as producer of woven sweaters for the whole family. During the last 50 years, they focused on creating a total feminine look. I adore the softness and easiness of their pieces, as a huge hat person I went crazy for their hats for upcoming Fall seasons with brown leather braid belts wrapped around. I love the vintage but still urban look the brand managed to form through the years as it showcases their heritage but it's styled to follow modern 21ct. women's lifestyle. 

Every year this brand designs and markets 4 collections: regular Spring/Summer & Fall/Winter lines, an accessory line and two capsules (Resort and special edition).

Fall/Winter 15' collection is named 'Beauty Surrounds' and it features winter floral bloom prints, slouchy pants and high slit skirts and comfy soft sweaters hugging the delicate blouses in layered looks.  I love the earthy color pallet of dark greens, luxurious looking camel browns and patterns on accessory which lifts up the full look.




I had the pleasure to visit Laia Roca (designer behind the WHO brand) at her studio last year when she showed me her families production facility in the small city close to Barcelona. Although Laia founded WHO brand in 2000. her family has a long tradition in Barcelona's textile industry as well as well established clientele. WHO collection's are recognizable by their quality of making, androgynous appeal and beautiful soft fabrics. Fall/Winter 15' collection featured interesting metal jewelry for the show as well.  Laia used innovative fabrics, easy to care for and she added some gentle and feminine blush pink details and dark, wine red color to her usually mainly black color pallet.




TXELL MIRAS
Txell Miras started her own brand in 2004. before that she was a winner and a finalist in numerous designer competitions and worked in Neil Barrett designer team. Her current collection was named Angles. It was an exercise practicing purity of form.  A retro-futuristic voyage, a combination of technical and natural materials in black, white, grey, burgundy and cardboard - yes, cardboard! 


TCN
Designer Totón Comella launched TCN out of her personal need for swimwear which is both versatile and comfortable. The brand is known by it's shabby chic style. For 2015/16 collection intimates were combined with 'outwear'. Collection features secondary colors like ocher, blues and greens in TCN's best selling fabric - silk. Silk, cashmere and wool are what TCN uses for their soft and beautiful layering looks reminding of effortless looking french school girl (with a great taste in clothing, obviously).  


SITA MURT
Sita Murt, designer behind own brand name is interpreting trends of the moment and adapting them to fit her brands style. She designs for the 21ct women who works around the clock at work and at home and needs clothing which can follow her intense lifestyle. Sita Murt collection showed on last Barcelona 080 fashion event flirts with masculine British style and mixes it with soft, fluid fabrics to create sexiness and contrast. Collection features woven tops mixed with jersey or structured trousers or pleated dresses and skirts. 




RITA ROW
The brand is a mixture of North American and Mediterranean inspiration, each of the brand designs has a story and each is very unique. Inspiration for the new collection was retirement of the two widows to the Woods of Norway wearing tartan as their uniform. Collection features interesting and modern mixture of yellow tartan patched with custom floral prints in blouses, bomber jackets and high waist shorts as my favorite pieces from the collection. 



PABLO ERROZ
The brand named by the designer himself is founded in 2010. and it carries men's and women's RTW collections. Brand produces fully in Spain and it mixes modern and classic influences with special focus on quality of details. On top of his own collection, Pablo Erroz works on collection for other national and international brands. Collection for season Fall/Winter  2015/16. offers unisex clothing solutions for modern women. It's based on warm materials (100% wool),  suede, leather and furs. Dominant colors in collection are navy, brown, gray, white and yellow. The collection mixes historic influences of 20's and style of modern, slick and sophisticated working women.  


NATALIE CAPELL
Since 2002.Natalie Capell and her Barcelona team design inspired by a new kind of femininity. Since she was 14 designer was interested and working on intricate embroidery and designing pieces to follow female form. Latest collection is titled Terra (Earth) is an ode to a women who is like an African voodoo doll draped in sheer fabric and her strong believes.  Collection features jackets and scarves which follow female form.  


EDGAR CARRASCAL
Designer, Columbian was educated in New York and Barcelona and founded his name brand in Spain while at the same time working on collaborations with major brands like Diesel, Levi's, Swarovski etc. The name of the current collection is 'Blue Rose' and it features both men's and women's line. The collection is based on interaction of a modern man and urban architecture. The materials in this collection are cotton, polyamide, wool voile, and unconventional materials like polystyrene board.


CUSTO BARCELONA
Created at the beginning of the 80's by the Dalmau brothers: David & Custo. After brothers traveled the world their launched their brand essentially called Custo Line with particular interest in prints and different techniques to get innovative prints on clothing. Today brand has men's, women's and growing children's line. Every season Custo Barcelona premiers it's main line at New York Fashion week known bu their signature bold print and color look. Custo Barcelona has become a go to brand of Hollywood celebs like Julia Roberts and Charlize Theron. 

Their latest collection brings back the 70's vibe with red glasses and mixing black and white prints, fabrics and layers highlighting new trends like culottes pants and digital print bodies & blouses.  



ALDO MARTINS
Designer Nuria Bisbal inherited Aldo Martins fashion brand from her father - Aldo. Latest collection is titled Winter Passion and it's inspired by heritage of alpine sports and folktales. Collection features mixture of colors, jacquard and patterns to form eclectic but modern new spirit of Fall/Winter 2016 season. 



BRAIN & BEAST
The brand was founded by Angel Vinda, Cesar Olivar and Veronica Raposo. Brain & Beast is showing garments which combine emotion and reason, with a strong influence of contemporary culture, as well as a large dose of sophistication and a sense of humor. 

New collection titled Maniac calls on women to release the inner beast. Day wear clothing pieces have unexpected erotic details like red tie up side on mini skirt or large bell sleeves on white shirt. 


Look for more comprehensive coverage of the rest of the 080 Shows in next posts. 
I was so thrilled to discover such an abundance of fashion design talent despite of the bleeding economy and negativity which comes out of it among young people. Keep being creative Barcelona! 

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I always loved making gifts for holidays like Valentines Day, these kind of gifts usually mean the most to people and they cherish and remember them for a long time so as we are celebrating love, no matter if we are currently in love or not, there is always someone we can gift whom we love and cherish, be it a friends or a sibling or significant other.

Without sharing what I have prepared for Valentines Day for my boyfriend this Saturday (as he might be reading this) I would like to propose a few fun and easy but thoughtful ideas which can make a beautiful gift for your boyfriend for Valentines Day.

I personally love to give and get Bold Loft Valentines Gifts, I think their are adorable.

1. NAUGHTY MESSAGES IN A CUP.
Write a naughty message on a white coffee cup with permanent sharpie, fill it with his favorite candy and wrap in a cellophane with a bow. Here are some ideas off message to write: "Good Morning Handsome", "You Make Me Strong", "Hot, strong and able to keep me up.", "I Like You A Latte", "I Dig You".



2. THE REASONS WHY I LOVE YOU IN A JAR.
Get a medium size jar and a bunch of colorful post-its and write a jar full of messages why you love Him. Decorate the jar with a red paper heart sign and write your message on it "Happy Valentines Day" or "100 Reasons Why I love You".



3. ROMANTIC MIRROR.
Write all of the reasons why you love him on a bunch of red or pink post-its. Sneak out of the bed early on Valentines Day and arrange the post-its on his bathroom mirror in the shape of a heart. 


4. LOVE GOES THROUGH STOMACH.
If you are good at baking, make him a box of heart shaped cookies and package them nicely in a large box. Depending how long you have been together you can write on the sticker something like "Be My Valentine" or "Happy Valentines Day My Love".


5. CAN'T GO WRONG SEXY PACK.
Prepare a classic strawberry, champagne and red lingerie naughty box package and leave it on the table after dinner so he get's a sense of how you plan to spend Valentine's evening with him.



How do you plan to celebrate Valentines Day ladies? Any more ideas on gifts for him?
What would you like to get from your significant other?

XoXo


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Barcelona is a capital of fast fashion with being a home of Inditex (Zara, Massimo Duti, Bershka etc.) as well as Desigual and Mango so it's normal that these brands take head spot and a lot of media attention during their traditional 080 Barcelona Fashion event. 

This local fashion week is taking place twice a year and it is largely sponsored by the city of Barcelona but it also attracts local corporate sponsors like water Solan de Cabras (served for free by a super cute hosts in matching white shirts and blue pants), coffee, beer and make up companies like Mac. In comparison to Paris, London or Milan Barcelona is as urban but when it comes to local fashion designers there seems to be a lot of hippy, artesian and indie kind of designers most of whom are struggling to compete with fast fashion brands and not really finding a local clientele.
 

DESIGNER FASHION SHOPPERS IN BARCELONA

Fashion shoppers in Barcelona are used to cheap mass market clothing and struck by a huge local unemployment rate are not willing nor able to shop a bit more pricey (but often better in quality) designers brands which was reflected on the sales results of 080 Barcelona Fashion Market.

 My favorite items to shop in Barcelona are leather goods like boots and purses as they are usually made out of great quality locally sourced leather and with high level of craftsmanship so if you find yourself in this beautiful Gaudi's city, be sure to invest in a great quality locally made leather piece. 

Working for as a co-owner of e-commerce boutique @Trendcy and being in a role of a both seller at 080 Barcelona Fashion Market and a buyer looking to network and recruit local designers I found that very little or no designer (even young ones) speak English which also presents a problem for them when trying to reach out and sell outside of Spanish speaking area.

EVENT ORGANIZATION

080 Barcelona Fashion organizing team did a beautiful job using the gorgeous historic Maritim Museum venue for all of the activities surrounding the runway shows. They organized a fashion summit, photography masterclass, gorgeous Celia Vella exhibition and many others. 

There was plenty of free water, coffee and drinks to go around as well as free wifi and electronic charging stations. Advertising and marketing for the event around the city was done really good with great visibility. Unfortunately not many tourists seem to have visited the 080 Fashion Market most likely because of the horrible weather we had here last couple of days.



The great thing about 080 Fashion Market for designers who were presenting was that it was a great opportunity to present their work to potential buyers of local boutique stores and create connections with factories, other designers, media and bloggers.

WHO CAME TO THE SHOWS?

When it comes to fashion shows there seem to have been a whole lot of very young people, almost teenagers in attendance as well as media representatives, company sponsors and bloggers, while much less fashion buyers both for online and offline boutiques but I am sure that as times go by and this event becomes more well known globally, there will be more international buyers in attendance as well.This fashion event is where I saw the most men in skirts and heels and they could actually walk in them!

DESIGNERS SHOWING

It was refreshing to see a fair number of great quality mens designer collections like Pablo Erroz, Edgar Carrascal, Isometric, Josep Abril, Miguel Suay, Modafad, Torras and Georgina Vendrell. In comparison to other mens fashion weeks around the world I feel like in Barcelona we've seen the most wearable collection with rich selection for different type of men including athletic, casual and dressy looks for men and boys of all ages.

Torras

Overall, attending 080 Barcelona Fashion in my roles as exhibitor, buyer and a blogger was a great experience, I really think that craftsmanship in fashion really came to show both in fashion shows and looking at young designers showing at Fashion Marketplace. I'm looking forward to create relationships with all of the talented designers from Barcelona and work with them in my Trendcy role. Can't wait for the next event in Fall!
 

XoXo

 
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