"Lust for Life" new Boudoir campaign.

Photo: Mladen Šarić | Model: Jelena Stanković | Make up: Saša Joković | Hair: Milena Maršić

This beautiful editorial campaign was done by Croatian fashion brand Boudoir and it was inspired by post-mortem Victorian photographs. Having photograph taken in Victorian age was expensive so it happened that children and people who died young had no photo taken in their lifetime thus no sign/proof of their existence, so post-mortem photographs that were taken were often last memory of a desist.

This Boudoir collection called "Lust for life" was also partially inspired with Victorian age, starting with lace collars for example. I love how even though inspiration comes from post-mortem photography images are so alive and vivid justifying the campaign name with expressive facial expressions of model on photograph so many of these images look like paintings really. 

My favorite item is this rich maxi white lace dress and gorgeous head collar.Campaign images due to amazing crew who worked on them but also (of course) the very talented designer duo are making me hopeful that another Croatian fashion designer team is ready to launch itself to international market.

How do you like this new Boudoir campaign lovelies?