Did you know that the home country of a tie is Croatia? Indeed, tie used to be a part of Croatian national atire back in the days. Traditional Croatian company known to deliver superiror quality ties, scarves and leather goods - Croata is now modernizing and following trends but staying true to brands origins, Croatian national patterns and motives as well as luxurious materials and hand made stiching they are known and recognized by.
Recently, I had a pleasure to interview the art director of Croata, Mrs. Mihaela Grnović Novaković who told me more about brands creative direction and modern approach brand is taking now in production and promotion.
In one of my upcoming posts you will be able to see multiple ways I wear their star product - maxi luxurious silk scarf as well as some other cool stuff from their collections.
What is your
opinion on how fashion industry in Croatia is developing?
Textile industry in Croatia
and in the world in general is not flourishing now as it was in „golden“ 80's
and beginning of 90's, but growing number and quality of fashion events and
visible enthusiasm of young talented people, designers who work now in fashion
here in Croatia today are definitely promising a better future for this
industry. I actually see social media and bloggers largely
positively contributing to this proces.
Did you ever
contemplate cooperation with any of the young and perspective Croatian fashion
designers?
Croata as you know has our designers;
no we are definitely open for future cooperation with some of the Croatian
designers.
Croata is known and recognized for its overall quality and handmade product. The quality of our product is based exactly on usage of these expensive, luxurious silk fibers in production and finalizing the product with handmade detailing. The process of making a handmade tie is very complex and it requires luxurious fabrics, a lot of experience, brand knowledge and love.
I think there used to be such perception before, more so because of the fact we are using the motives from Croatian national heritage as patterns on our ties and mostly in our special occasion, more traditional collections reserved mostly for weddings.We also offer accesories of fine leather and trendy design.
Do you sell
outside of Croatia as well? How many stores is there in total?
Yes, Croata is sold
internationally as well as on the internet, people are indeed interested and
want to buy recognizable Croatian brand known by its famous motives, historic
brand heritage and quality.
It total there are ten Croata stores and one
Outlet.
How much do
you really follow fashion trends in accessories industry? Where do you get raw
materials for your collections and where do you manufacture?
Of course, we follow world
fashion trends; we visit industry fairs and other fashion events worldwide, for
example in Milan and Paris. We want to be trendy but not in very fore coming
and obvious way like season's hot color or motive as this is not giving brand a
deeper. full story to tell.
We invest a lot of effort in
collection development, from choosing the patterns, production technique,
technological potential and developments of new patterns, final touches and
handmade details with different fibers then base of the fabric etc.
Most of the pieces
in Croata collection are made out of very luxurious and fine silk fibers. We
get raw material from our international wholesale partners but we do all of the
production here in Croatia.
Do you think
that Croata although traditional and well recognized Croatian luxurious fashion
brand is now considered old fashion by general public?
But I do not
think that Croata brand is old-fashion. In contrary, in our new collections you
can still find Croata's recognizable patterns but we have also incorporated
trendy colors and Croatian national heritage elements.
The proof of
this is that we are having more and more younger customers who know what they
want and value the quality our products offer so they go for thin ties with
trendy patterns and colors, trendy and luxurious silk scarves, bow ties in
different colors and patterns from casual tartan to very formal ones.
This season our hero product is large silk scarf made
in couple of different designs, shiny and rich in texture and sophisticated
look which can be worn in number of different ways.
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