I am sure most of you who
follow fashion know about this amazing tool, but if you don’t, I highly recommend
checking it out!
Style.com combined all of
the key points and personas currently in fashion industry, identifying the best
of the best who appeared in Vogue into one online encyclopedia called
Voguepedia. This tool is nicely searchable with clean design. It contains a
number of key categories: beauty, brands, designers, editors, models,
personalities, photographers and turning points.
It seems like this tool is still work in progress and focused on
US Vogue and US market mainly as many important people are not even mentioned
for example, there is no Anna Wintour, nor Anna Dello Russo and Carine Roitfeld
in editors category. There is no mention of fashion bloggers in turning points
or personalities categories etc. but I am sure all will be added eventually.
My favorite sections so far are:
I would also love to see the
photo galleries of best or most memorable editorials and some business info on
history of Vogue overall.
Although, when it comes to
books I am totally old school, I have and continue to buy more and more fashion
books on my travels and here in Croatia. I have to admit that continuous
changes and extremely fast pace of fashion industry makes most print editions
overdue just weeks and months from purchase, so in such a fast paced environment I
highly support online editions which are not only eco friendly and better
organized, but you can also view them via many different gadgets virtually as well as store and
access info from it when you need it on your iPad, iPhone etc.
What do you think of
Voguepedia?
With this post I am thrilled
to introduce a lovely young lady, creative fashion illustrator, fresh jewelry
designer and a fashion columnist Mrs. Lora Vran who is also La Passion pour la
Fashion's loyal reader. For some time now I am following this talented young
lady via social media channels and I have decided to interview her and share
her passion for fashion so she can be an example and an inspiration to other
young creative people who are currently enrolled or are planning to enroll to
fashion school.
Here is my interview with Lora
J
Currently you are writing a fashion column on Push It moda magazine fashion
portal, you are a fashion illustrator and jewelry designer,
which school do you go to and where do you see yourself in the future?
I am enrolled to Fashion
institute of Technology in Croatia. I like many segments of fashion industry
but I am hoping to make a living as a fashion designer and fashion illustrator.
How long do you design and make jewelry? Is it for sale?
I have started making jewelry
couple of months ago out of various fabrics and buttons. I am selling it, I
started off with rings but now I have many new ideas I am working on, so soon I
will be focusing on other jewelry pieces.
For how long are you working as a fashion columnist on Push It Moda fashion
portal/magazine?
I am a columnist for Push It
Moda for about a year now, I started last April. I accepted this offer because
I find Push it Moda to be different then other similar fashion
portals/magazines. They are quite casual in style, there is no yellow press and
celebrity front row reports, Push it Moda rather focuses on the designers work
and fashion itself. We support young creative designers and present to our
readers to estimate their talent.
When did you start to draw fashion illustrations? What inspires you? Do you
ever make the clothes from your illustrations?
Prior to fashion college I
went to school of art, graphic and fashion design where I fell in love with
fashion design and decided it to be my calling, on my second year I learned to
draw model figures.
First I obviously learned how
to draw anatomic figures and later with practice I have developed my own style. Many things inspire me, even a
blank piece of paper. I would love to bring some of my illustrations to life
and make some of the pieces I drew.
How do you see Croatian fashion designer scene and developing fashion
industry in Croatia?
I admire and value everyone’s
work and style. I would like to see Croatian designers to take more risk and design
more inspiring collections, but I am sure that is hard to design for Croatian
market, and to be an artist and realistic designer at the same time.
Does fashion designer necessarily needs to be a good illustrator and vice
versa?
International fashion
illustrators mostly draw pieces already created by fashion designers, not many
go into designing themselves. I don't think that fashion illustrator
necessarily needs to have potential to be a successful designer but I think
that fashion designers should have the ability and talent to at least sketch
their idea but this is not always the case. Many fashion designers inspired by
fabrics tailor their clothes directly on mannequin.
How do you see Croatian fashion institute to be? Do you think that it’s
gradate is equipped to open and successfully maintain his/her own fashion
business?
Like every other college, TTF
has many problems, mainly financial problems, so no, we – the students do not
get all that we need. I blame it on ministry, we need much more practice then
we get, more technology and to be more in touch with current trends in the
industry. Coming out of TTF we are all inexperienced and not knowing what we
are getting ourselves into.
What do you think about the influence that fashion bloggers today have on
fashion industry in Croatia and worldwide?
I regularly read only few
international and Croatian fashion blogs, which I find interesting and of a
good quality. To be honest I think media are a bit to saturated with the topic
of fashion bloggers but yes, they do influence fashion on certain way.
Do you think we have too many fashion events in Croatia in comparison to
the size of the population and amount of local fashion talent?
Each of these events have
their own approach to fashion designer selection and fashion overall, but I
think it would be of a better quality if they would all combine into one event
like it is in other countries.
Which fashion illustrator is your role model and who are your favorite
Croatian and international fashion designers?
I admire the work of Danny Roberts, Paper Fashion
and Laura Laine. I can't pick just one
fashion designer who I love and admire but some of my favorite are: John
Galliano, Alexander McQueen, Jean Paul Gaultier, Vivienne Westwood, Stella
McCartney, Marc Jacobs, Prada and Proenza Schouler. Croatian designers who are like are Andreja
Bistričić and Aleksandar Žarevac but most Croatian designers work vary from
season to season.
Gisele Bundchen, Supermodel and environmentalist, is the Goodwill
Ambassador for the Environment for EFW.
Earth Hour has grown
from a one-city initiative in 2007, to a 5,251 city strong global movement,
last year reaching 1.8 billion people in 135 countries across all seven
continents.
Other than fashion, care for
the environment is my second passion. I am working on organizing recycling in
my office building and earth week activities in my company this April so I was
interested to see how my two passions collide. What can all have us fashion
lovers do, on a daily basis to protect the environment? I made a list of 5
things from my daily life, with some of which I am sure many of you might
relate.
#1 Waste recycling.
Duhh..You might say! It is
so very much important to separate your trash! I made myself separate named baskets
for paper, plastic, organic waste, glass and cans which I once a week dispose
in my buildings containers.
#2 Food & water.
The change I am trying to
make it to buy groceries in bulks, bigger packages, cause this way I reduce the
quantity of trash I create. I always carry my own bag and avoid plastic bags,
fruits and vegetables I buy is always per piece so I can avoid those wrapped
packages. Also, I got rid of the microwave, I try to eat as much as possible
raw fruits, vegetables and nuts and drink water from the pipe rather than
juices. When I am going for a run or to
the gym, I use BPA free plastic water bottle rather than buying disposable
water bottles.
#3 Hair, makeup & clothes care.
Although I rarely use hair
styling products, I always try to avoid aerosol deodorant sprays and hair
sprays due to the damage they make to ozone layer. I rather use leave in
conditioners and ion hair brush with rechargeable batteries and deodorant
sticks rather than sprays. If you check out the back labels of leading
detergents, you will see that there is no need for warm wash on high
temperatures anymore. I always use liquid detergents for whites, darks and
delicates and the highest temperature I wash them on is 60 Celsius. On top,
make sure you find out how and out of which fabrics is your clothes made when
you are shopping! Best quality fabrics are indeed the organic ones!
Zoe Bradley is an awesome artist.
He creates astonishing things
with paper and he even worked
for McQueen!
#4 Energy & lights.
During the day I am sure I
use up a lot of energy since I am on my computer a lot. When I leave the office
I try to turn off the power strip bellow my desk which powers on all of my
devices so this saves some energy during night.
When at home after work, I don’t cook much and I relax under candle
light and I have installed LED bulbs which save me money cause they last much
longer and are more energy efficient.
#5 No printing or writing on paper
I love planners, so I used
to write all of my TO DO lists, contacts, ideas, and sketches in my planners
but then when the calendar year ends and I am out of paper, I needed to copy
all important info in my new planner. Now, I use iPhone apps for all of my
disposable lists, contacts, shopping lists etc. and my planners are used only
for ideas and sketches which make them last longer! I travel a lot, so I save some trees by not printing
any tickets; I use online or mobile flight check-ins.
Earth Hour 2012 will take place at
8.30pm – 9.30pm on Saturday 31 March
Unplug concert in Zagreb, park Zrinjevac
@ 8:30pm
International supermodel Miranda Kerr has been announced as an
Earth Hour global ambassador for the second consecutive year to use her voice
to inspire people to participate in the new “I Will If You Will” campaign.
The model, entrepreneur and
eco-advocate is the first celebrity to publicly announce an “I Will If You Will” challenge, which
encourages people to go beyond the hour and take positive action for the
environment. Miranda has pledged to
conduct a free yoga class if 500 of her fans upload their own “I Will If You
Will” challenge to www.youtube.com/earthhour. View her challenge bellow.
To make your “I Will If You
Will” challenge and accept Miranda’s challenges visit www.youtube.com/earthhour
To follow Miranda’s story
and join in the conversation visit http://www.koraorganics.com/blog/
For more information on
Earth Hour visit www.earthhour.org
What will you do to
contribute?
All photos from: www.salsajeans.com
Salsa is the main woman
& man Jeanswear brand of the IVN Group from Portugal, founded in 1994.
Today, the brand is sold in more than 35 countries. The brands states its
mission to be „your second skin and empower your constant renewal!“ meaning
that Salsa wants to inspire and empower people all over the world, by providing
the most innovative and exciting jeans, tops and accessories.
The reason why I picked
Salsa to be one of my top 10 favorite brands is the perfect fit of their jeans. It is very easy to find your size from Salsa's size guide.
Before I used to buy my jeans in Diesel or Ralph Lauren because I am 6'1'' and
it is was very hard for me to find skinny jeans which are long enough that I
can wear with high heels but also my size (27) and not to wide in the waist and
at the same time not to tight on my butt to flatten it, cause I do have a butt
and I was looking for a pair of jeans that will fit just perfectly.
The first pair of jeans I
got in Salsa a year ago were black, skinny fit, push up model size 27, I needed
a pair of black jeans to wear to work but also the ones which whose color will
not fade quickly and which will not get loose fast. This is exactly what I got
in my Salsa jeans. On top, all of a sudden everybody started noticing my perky
butt, my boyfriend loves them!
About 3 month ago I got my
second pair of Salsa jeans, same size but in dark jean color and with a bit of
a flare on the bottom, I absolutely love this model as well and highly
recommend it!
Bellow you can see the new
collection SS 2012. Salsa collection. I am thinking about getting the red pair
this time around and some shorts as well J
If you like Salsa jeans or
just want to try them out and learn more about the brand, they have an online
shop and free delivery internationally on orders over 45 Euros. Also, you can
check out their Facebook and Twitter sites for latest updates.
Where do you get your favorite jeans from lovelies?
Since my boyfriend works
here in Madrid I truly spend a lot of time here so during this visit I am
taking time to explore fabulous multi brand stores, hopefully another small vintage
shop like Templo
de Susu which I found the last time I was here and I am hoping to
discover talented local designers just like the Juan
Vidal whose work I absolutely adore!
As you could have seen from
some of my previous posts like: Wrap
it your way and So
many hats and only one head, I really love to buy and wear hats and head
wraps, in two just mentioned posts I also shared a tutorial on how to wrap it
if you are curious to try it.
My new discovery is Mimoki an original headdresses,
which also sells shoes and bags in the brand's signature style. Amazing
boutique, absolutely gorgeous hats, hat covers, head wraps and accessories to
match are just some of the reasons why you should visit Mimoki when visiting
Madrid. World famous fashionista and since recently fashion designer herself Victoria
Beckham loves and wears Mimoki hats, but Mimoki pieces are also regularly
featured in top fashion magazines including Spanish Vogue.
Here is how these amazing
little works of art look like; I am sure that when wearing Mimoki piece lady
simply cannot go unnoticed! I want them all! J
All photos from http://www.mimoki.es/tienda.html
Would you dare to wear one of these fabulous pieces lovelies?
"A hat is a flag, a shield, a bit of armor, and the badge of
femininity.
A hat is the difference between wearing clothes and wearing a costume;
it's the difference between being dressed and being dressed up;
it's the difference between looking adequate and looking your best.
A hat is to be stylish in, to glow under, to flirt beneath,
to make all others seem jealous over, and to make all men feel masculine
about.
A piece of magic is a hat."
Martha Sliter
Photo source: http://www.allvoices.com
Fall 2012. Collections
overall announced quite a serious season, darkly romantic. The common theme was
harder age look, a lot of layering as if layers were there to build up to a
protective shield, defending women from hard and unpredictable economic times
coming up. Renaissance inspired romantic darkness was contrasted with
excessive, escapist urge of more couture pieces showed – creative double
reality for women, the one we live and the luxury, dreamy one we strive for.
CAVALLI swapped last season
mink with crocodile, there were a lot of amazing 70’s inspired pants shown and
lovely animal print sweaters. Overall, he created rather rich, powerful,
excessive and sexy collection.
PRADA presented virtual
princesses army, girls looked powerful and otherworldly, a bit like robotic
avatars. Pieces were decorated waste upwards, skirts were styled over pants,
focus was on structure, ornament and print but romanticism was still coming out
as PRADA’s signature.
FENDI designed collection
with modern amazons in mind. I really loved the iPad bags, wild orchid motive,
spring bulk power women suits – truly fashion for digital age career women.
VERSACE. Donatella was facing
her demons as she said with this collection. For me, collection was very much
“girl with a dragon tattoo like”, prime motive was byzantine cross, very Goth,
rock & roll feel. My very favorite pieces were chain dresses.
BOTTEGA VENETA’s Tomas Maier
has showed the dark side of fashion. Collection is quite shaped; peplum bottoms
were added to soften up tailored pieces with the goal to enhance the body.
MARNI showed structured
perfectly tailored pieces, some great shoes and overall quite linear
collection.
MISSONI sang ode to mother
nature with amazing natural color shade and with its signature knits by fusing
different fabrications adding innovative crystals, metallic, marble stone,
latex, leather, suede and knits in layers of colors and textures.
D&G’s collection
was inspired by romantic baroque with respect to Italian tradition and
celebration of Italy featuring embroidery over lace, beautiful floral prints, and
marzipan like shoes in a spirit of shameless earthiness. This is a “money in
the bank” collection for sure.
ARMANI reinvented his style
with gorgeous evening wear shorts and girlish looks in forcefully strong
colors.
PUCCI designed strong women
dresses showing less skin, classic and sexy with graphics expressed through
fabrics and lovely pajama print suits.
All photo source: http://www.style.com
What will you remember FW
2012. Runway season by lovelies?
Photo by Matija Habljak
Last night I saw the FW
2012. of one of my two favorite Croatian brands – Envy Room. Designer duo Vjeko
and Nikica have yet again proved how well they know exactly what Envy Room
women wants to wear. Not only they are quite in touch with their clientele, but
I like them for knowing where to talk to their customer.
Copyright: STEFANO FIORENTIN
They are far the best
designers in Croatia when it comes to using social media and digital media
overall to scan the market and lead daily conversation with their customers.
They are personally engaged and replaying to their customer questions on their website, Twitter profile, Facebook page, blog, guest column on one portal and
they recently opened account on Pintrest
as well.
Here
you can see the interview I did with the boys couple of months back.
Envy Room designer team
followed their SS 2012. collection theme which was inspired by glamorous retro
40's transitioning into 50's with darker and bolder color pallet, where they
played with color blocking, floral prints and fabrications ranging from playful
and romantic floaty sheer maxi dresses to naughty pin-up inspired, tailored strict
lines Dominant colors were red wine, petroleum, cream and deep purple accessorized
with gold and silver details.
Photo by Matija Habljak
I really love the contrast
they did with mixing day wear pieces with glam maxi skirts. My very favorite
was a tight floral piece which I find day wear office appropriate and of course
gorgeously romantic floral dresses perfect for spring and summer nights for
tall girls like me J
What is your favorite Envy
Room piece for FW 2012?
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