I got beaten by a pro, but how could I know?
That everything he did, wasn't what he stood for.
Every smile and every joke, now seem so fake,
I knew what I was up against, I knew what was at stake,
the same as you should know now, what decision to make.
Give me a reason to stay, show me you care,
or go back to same lies and brake all our ties.
I know its hard to fix things, but when you finally dare,
after all you are now putting me through - I might no longer be there.
Give me a reason to stay, show me you care,
or go back to same lies and brake all our ties.
I know its hard to fix things, but when you finally dare,
after all you are now putting me through - I might no longer be there.
1.What kind of women is Louis De Gama women?
A strong woman, which is not afraid of expressing her sexuality and personality. A woman uses clothing as an expression of her moods, that can be vulnerable and fragile(lace, silk chiffons) or strong and business minded (leather and mix wool/leather constructions) or a mixture of both, but nevertheless uses fashion as a expansion and identify projection.
2. What is your vision for your brand in terms of growth?
World dominance, louis de gama was primarily set up as a brand name, which has the potential to introduce other lines and create a life style brand identity.
3. Other than having your own company and your store location in London, you are also a fashion school professor, what role is your primary role and why?
I am primarily a fashion designer, I only happen to be a teacher because I have a fashion business and there is a crucial need of industry people in academic roles for a more realistic approach on teaching. My contribution to the students is that they keep their feet on the ground and gain insight on the industry. A student development isn’t complete without that and also working placements in the industry has to be a inclusive module in any creative course.
4. When you look at kids coming out of fashion schools today, considering todays economy and talent pool what do you see they are missing and what is their advantage vs. previous generations?
I think with the ‘overture’ of fashion and all the technologic advances of today, fashion has become much more accessible at the touch of the button for everybody! I think there shouldn’t be no excuses for lack of contemporary awareness, it doesn’t matter if you live in a remote city in Africa or Asia or in the Paris, as long as the internet is available you should amass the same knowledge. So there are no excuses for lack of contemporary awareness, but going back to your question….ermmmm I think I have answered it already!
5. How many fashion shows do you do a year and does it pay off financially? Why do you do them?
I do about 3-4 fashion shows. I am mostly invited as a guest to showcase my creations. I guess my collections must have an international appeal!!!(trying to be modest!!!)
6. What do you think about this years Dreft Fashion Week Zagreb?
What are the good things this year vs. previous years and what are the opportunities for growth?
What are the good things this year vs. previous years and what are the opportunities for growth?
I was so positively surprise with the last Dreft fashion week. The venue looked the part, it exuded international standards both the runaway and the VIP area, the production was superb, the amount of helpers we had to deliver the show was fantastic.
The production team was very professional. Well done to the organizers, that is definitely the way forward and to a certain person that pulled and demanded change. Croatia should be proud to present such high standard fashion event specially considering the apparel market segment is still considerably low, comparing to other major fashion capitals in the world.
The production team was very professional. Well done to the organizers, that is definitely the way forward and to a certain person that pulled and demanded change. Croatia should be proud to present such high standard fashion event specially considering the apparel market segment is still considerably low, comparing to other major fashion capitals in the world.
The only criticism is exactly that: fashion does not exist without sales, no designer can create and realize its creations without funding therefore it’s about time a sales exhibition runs alongside to the event.
The only way the fashion industry will ever grow in Croatia is if organizers start looking at commercial side of it, at the business side of fashion rather for status and elitist purposes. It is a huge task, but one that needs consideration and mutual consensus by the responsible organizations/institutions.
The only way the fashion industry will ever grow in Croatia is if organizers start looking at commercial side of it, at the business side of fashion rather for status and elitist purposes. It is a huge task, but one that needs consideration and mutual consensus by the responsible organizations/institutions.
7. What is your impression of Croatian young designers which you had opportunities to see/grade and spend time with in Croatia during their contest event? Who would you identify as special talent to watch and follow?
Awwww, there is so much young talent in Croatia. We the judges of "Modni Ormar" were so impressed by the sheer genuine passion and commitment of some students. I will not mention names because I might appear to have favourites, which would not be a professional practice, but talent is immense in Croatia.
Please support these kids as their talent is too precious to dissipate and waste.
Please support these kids as their talent is too precious to dissipate and waste.
8. What are your future plans for your brand?
Always expansion, bring more lines and welcoming a business backer, so if anybody with fashion flair is reading this, feel free to contact me.
9. How would you describe your style and what drives and inspires you for collections?
I’d say my style is a little eclectic, mostly because of my mix background, but eclectic sounds a little pejorative, I think in the creative battle to mix different elements/materials together harmoniously resides Louis de Gama ethos and trade mark which combines a feminine silhouette and a aim aesthetic.
10. How does your brainstorming process looks like in between collections do you have the team you work with?
Most of the collections starts with a silhouette in mind, and it is always an exasperation for an aesthetic and them the harmonious mixture with the fabric and trimmings.
Never a rigid theme, always ever evolving to aim at the aesthetic!
Emotions, beauty, technical skill and resources come to play here. it is always a very challenging process and incredibly rewarding!
There are always 5-6 people working in my atelier on our daily tasks.
Never a rigid theme, always ever evolving to aim at the aesthetic!
Emotions, beauty, technical skill and resources come to play here. it is always a very challenging process and incredibly rewarding!
There are always 5-6 people working in my atelier on our daily tasks.
Inspired by recent political and social events in Croatia I gathered some prison chic editorials as well as some accessories for those who are close to our corupted politicials and are looking for Christmas presents. Seems like this fall/winter seasons instead of those awful reindeer Xmass sweaters trend is - prison chic!
All in all, I am welcoming the upcoming social and political changes and hoping to finally get at least semi moral people in the goverment! Fashion is part of the culture, so it should reflect its events!
Remetinec chic!
Enjoy darlings! :)
Xoxo,
Let's be honest, as much as we all adore fashion, can't live without this seasons shoes and accessories when the push comes to shove we all know what matters the most or at least we should.
It is always easier in the light of our own personal problems and worries to close up to others suffering with numerous excuses we all often make. Seems like during holiday season we are most charitable and most willing to open our wallets when it is cold outside and media are filled with sad stories and charity causes asking us to help, and we are buying many presents and excessive amounts of food while we still precessly hold and are very hard to give what is most valuable to us - our time.
Today, the hardest thing for a person to do is to gift someone with a piece of our day, an hour or a minute of our time and do nothing,just listen.
As one of the most profitable industries in the world, especially now in times of economic crises fashion industry has to and has a duty to give back and help, not only in the communities where the fashion company sell their clothes, but also where their clothes are made, where their fabrics and other raw materials are sourced as well as the people who work for them, which is often the biggest challange for growing company in such a competative industry and many when they do it, they do it out of guilt or following some bad publicity.
Some fashion companies however do invest more and more into corporate responsibility projects, some of the biggest ones are: , Ralph Lauren's Pink Pony collection - proceeds go towards fighting breast cancer, Fashion Delivers - charity organization helping the survivors of natural disasters and the latest one - Designers against aids supported by H&M and many other designers, celebrities and fashion bloggers.
What do we think about fashion activism?
Here are some examples of fashion activism good and bad:
Vogue India, August 2008.
Vogue Italia, August, 2006.
Italian Vogue, September, 2006. Steven Meisel
Vogue Italia, August, 2010.
Shouldn't fashion as for of art and free expression be exactly that, and as such showcase a social and economic situation as well as people's frame of mind in the light of it all?
Is there social responsibility and sensitivity in Croatia?
What is the fashion bloggers roll in it?
"I choose to rise up out of that storm and see that in moments of desperation, fear, and helplessness, each of us can be a rainbow of hope, doing what we can to extend ourselves in kindness and grace to one another.
And I know for sure that there is no them.. there's only us."
~Oprah Winfrey~
Xoxo darlings,
I am very much into technology (Apple person - I couldn't live without my iPhone) and into fashion so this would than make me fashionable geek :) I am totally into augmented reality online shopping and recently displayed 4D show by Ralph Lauren which he did simultaniously from New York and London (you can see the Ralph's 4D video on the video tab in the right sidebar of my blog.
See bellow a super cool spread I found via Colectiva.
Enjoy lovelies!
Ok, now close your mouth! :) I got something even more stunning for you! I know halloween are over, but...there you go! Booooo!
During recently finished Dreft Fashion Week Zagreb I had a pleasure to meet Mr.Victor de Souza and his young and creative team. Other than tremendous talent and obvious endless passion Victor has in his creative expression, for the short time I had a chance to spend with him partying in clubs in Zagreb I must say I was most impressed with his adorable personality, childlike appeal, modesty and friendly character which is why I felt instant fondness and bond with him, which is really unusual for people working in such a busy, competitive and sometimes shallow industry - Victor is just the opposite, with having special sensibility for corporate responsibility and giving back to the community.
Victor's creative, positive and driven team seems to have the right vision in mind when it comes to developing his name and his brand. With such a great celebrity following and larger than life personality, sky is the limit.
Last week in Zagreb on Dreft Fashion Week Zagreb we had the opportunity to see his romantic and sensual ready to wear collection for SS 2011. with couture detailing. The collection was made out of 24 evening wear pieces in wide range color pallet and variety of feminine siluetes of architectural design with comprehensive shoulder detailing - a modern dream of every fierce fashionista who is strong with her own view of the world but is also very gentle and passionate in her expression.
"Victor De Souza has totally shocked us!"
Coco Perez, blogger
"I was not interested in fashion before, but now I am!"
Jessica Biel (after seeing Victor's show)
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