Although white is consider a none color, this Summer it really made a splash and it has been widely present in various fabrications on runway, on the streets and in numerous editorials. No matter if you are not really a person to wear totally white outfit, you still might like to experiment with various shades and fabric patterns of white (if they can be called like that). My very favorite are sheer white fabrics and white lace, as well as the 100% organic cotton.
So far I haven't been sporting much whites this Summer but last year I got a lovely white lace dress in Forever 21 and year before an amazing curve hugging crochet dress from Ralph Lauren which inspired me for one of my previous posts - Romance by crochet.
My manicurist also said that white nails are totally in this Summer season (as the SS runway report confirmed).
My male friends also said that there is nothing sexier and/or more distracting when they drive then a girl wearing white skinny jeans or shorts on her tanned body.
If you are totally against wearing full blown white outfit, you can just use the white piece as a canvas and play around with make up and/or accessories.
This Summer neon and bright colors are very much IN so combining dramatic red velvet statement jacket with gentle white lace piece or brown belt or leather jacket with white jeans for more casual-prep look is also very effective.
Lovely white Summer sandals are amazing as they go with everything and your neon colored nails can stand our nicely :) These are my top pics.
How much of white are you willing to wear lovelies?
As I already mentioned in some earlier posts, I really love costume jewelry. I developed this love (read: obsession) while working as an intern at probably worlds most amazing high fashion jewelry company - Erickson Beamon (Showroom Seven NY). You can read my wonderful experience of working there here.
I own a lot of jewelry and until recently I have been storing it in a number of various decorative boxes while most valuable pieces (which are also gifts and great memories) I keep securely locked.
Since I learned that I will soon be moving to another country, I have started collecting various storage boxes and even making my own DIY solutions for storing my seasonal clothing pieces, hats, other accessories and lastly jewelry. Jewelry storages I am sharing with you today are actually a great buy and not really a creative DIY solutions, but since some of you requested more DIY posts, I will be soon sharing my "traveling with style", moving and apartment storage DIY tips with you in upcoming post series.
So lets jump to the point, I got the bellow two amazing jewelry storage boxes from JYSK store in Zagreb (this is a Danish company I think, which has store locations all over Europe so you can check out their site to see if they are located near your neighborhood). Here is the list of their stores in Croatia.
I went to JYSK store to get this white metal jewelry stand (price: 89,95 hrk) which fits lovely in my shabby-chic decorated apartment but then I also got this see-through box (99 hrk) for my smaller jewelry.
Ladies, this is not a sponsored post, I was just thrilled to finally resolve my jewelry storing problem and thought I should share it with you all. How do you store your jewelry lovelies? If you have any DIY ideas, please do share! :)
Every Summer for a while now I write a post about new Summer styles or key items I love and wear. Naturally, I never follow all the trends, rarely any, I select a couple of items per season which suit my body form and play with different colors, patterns and new accessories. This Summer I love bright color maxi dresses and skirts (these styles are my closet staple year around but fabrication and color vary), my favorite are neon yellow and pink.
Also, I try to decorate my home with fresh seasonal flowers, fruits and light Summer sweets, as all of this bring special touch and positive vibe to Summer time, be it at the city or closer to the sea. Try it lovelies, trust me it will work :)
Usually I am not very fond of nail art or multi-colored nails, but this Technic of "grading" I love, both for nails and lips. First I saw it on the last fashion weeks runway shows and now on couple of blogs, I tried it myself and indeed it looks lovely, especially in combo with jeans short, bikini, solid bright color summer dresses, naturally tanned skin and lots and lots of sunshine ! :) For my now very long dark hair, I choose mostly different kinds of braids, or I simply put my hair down after I held it in a braid over night - that gives it that soft Summer curl.
Would you dare to wear these Summer brights on your lips, nails and body? I dare you! :)
p.s. Don't forget, always have water with you and wear a sun block day and night to keep your skin younger longer!
Last 10 days or so I was slacking with posting regularly due to busy work schedule which I tried to balance with couple of days of vacation and finally spending some time with my boyfriend. I had a lovely press event planned for one of my companies brands last Wednesday in the gorgeously luxurious Radisson Blu Resort & Spa in Dubrovnik, so I used the weekend before that to spend time visiting my boyfriend and his parents who also live in Dubrovnik.
On Saturday we went to the amazing island of Lapad, where we were swimming in the lake at the very centar of the island, had amazing Mojitos on the beach and spend our time at the island surrounded by gorgeous peacocks.
Naturally, I used the opportunity when my boyfriend was working out to ask his mum to show me his childhood photos. Wasn't "she" cute? ;)
Late at Wednesday night I got back to Zagreb to work, so I had to calm down my after mini-vacation depression with some lovely neon nail polish I got in H&M Madrid a month ago when visiting my boyfriend at the end of his play season. So, this was marked as neon Thursday. ;)
On Friday I naturally had to catch up with pilled up email on my blog email account as well as on the work one so I worked late but also had to catch up with cleaning after arriving back to my apartment so I did a little valet cleaning and emptied my change to fill up my Shoe fund (yes my boyfriend has one to, his sneakers collection is almost as vast as my heels collection).
After my Spanish class on Friday evening I was dead tired but still had to work on preparing games and decorations for my sister baby shower (she is pregnant and due beginning of August with little boy who's name will be Lovro). This is the Pampers cake I made for her.
After fun baby shower my mum used the opportunity when I was visiting her (shower was held at her house) to pile me up with cooked meals, cakes, fruits and vegetables from her garden to feed a small army. :) She is especially proud of her spices and berries.
Today, Sunday I planned as a relaxing day so I invited my friends Iva and Ljiljana for coffe and cake, I also managed to do a small shopping and to color my nails with H&M's "Blue my Mind" shade of blue for next work new work week adventure. :)
How was your week lovelies?
Sometimes you don't know if it's right, or if it will eventually totally break your heart,
You are hoping for it to last forever and your heart wishes this to be its last risky endeavor.
Sometimes there is that "what if" feeling and other options might seem as appealing,
While at the hardest moments deep down you know,
where your heart is, that is where's your home.
Work, money and things can give you instant-happiness feeling,
but only real love can bring any life's pain to heeling,
and there are no safer holders, then the space in between loving men's two shoulders.
Your earthly heaven is a real place to be find, so trust your heart, it has the path defined.
When did you realize that you want to become a
fashion designer?
I got attracted to fashion design and started
thinking about it in a more serious manner fairly late, right after I entered graphic
design school, but my love for fashion design has been growing ever since.
How did you come up with your brand’s name? What
does it mean SOEL?
Few years ago I have
brainstorming about my first and last name combinations when opening a new
email address account until I got a name which looked and sounded good to me so
I kept it for my brand name as well.
On which fashion contests did you participate so
far and with which results?
Fashion incubator was first
contest which I participated on and this was my starting point, after this I
participated in Cro-a-porter which was my biggest wish in terms of events to
participate on.
Who are your professional role models?
I don't call them people role models;
I call them my loves in fashion sense of course, because I was intrigued by them
just as I would be intrigued by the real-life loves. Marc Jacobs I consider a
special category, a whole different love affair and have him in a separate box
not to mix him up with others. J
What was your inspiration for the last
collection you showed on Cro-a-porter?
For a fairly long time I was obsessed with empty
hard as inspiration. It all started with one peplum blazer and shirt with heart
detail last year – I felt like I needed to tap into this inspiration some more.
I named my collection „love more“exactly because of these empty hearts, as a
message to people to fill their hearts better and love each other more!
How do you see Croatian fashion industry today?
The current situation in
Croatian fashion industry is not good at all, but this just means that it can
be better which is motivational for me! I like what I am doing and I am
enjoying fashion and I am trying not to be bothered by negatives of it, I think
I am way too small to change anything.
Do you think that fashion designer today needs
to have a formal fashion education in order to be successful and profitable?
No. I know a lot of people who
are self-taught designers and who have a good nose for business; they are the
living proof that one doesn't need a formal education to be successful fashion
designer.
You have a degree in graphic design, but you
also went to fashion school, do you think that fashion school has prepared you
for successful management of your own fashion business?
In school, everything was more
structured; there were some rules, now when I am taking pleasure in breaking
those rules and proving them otherwise.
Do you think that one can live solely of fashion
design in Croatia?
Yes, I do. One just needs to adjust to current
situation locally.
How much showing on Cro-a-porter fashion event
did help you in selling and promoting your new collection?
This was the only public
showing of my collection and my best investment so far.
Who are the women you would like to see wearing
your pieces? All women are welcome!
What is the most important at the beginning of
creating a new collection for you? What kind of fabrics do you use?
I like to use natural fabrics. Cotton is always
first option, but I also like to play with other a bit more artificial fabrics
which can give a nice touch to pieces.
Me in coral SOEL body top
What is the price range of your pieces?
I have adjusted my prices to fit the average
Croatian budget.
How do you see the influence of social media and
fashion bloggers to fashion industry globally?
I see social media as a widow for those who
never walk through my street. Social media and bloggers coverage are surely
very effective way of promoting designer brand.
What is the next in line for you?
(Boutique sales, opening my own shop,
international sales etc.) First of my own brand
boutique and after this everything else.
Foto: Franjo Matković Make up: Kristina Pavlov Model: Lada Marmelada Torbe: Mica Torbica Sa Šlagom Nakit: Etoile de mer
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