Photo source: www.style.com  - Giambattista Valli 



I absolutely adore and follow RTW seasonal collections but my heart is definitely with couture lines. The Fall 2012. Couture season in Paris despite ever growing economic crises didn't disappoint.
Bouchra Jarrar
Business smart designer who's made precise tailoring the key aspect of her work, Jarrar called her new collection a "continuation of the wardrobe, of the story I've been telling since the beginning." The collections focus is on cut, double-breasted silhouettes, emphasized shoulders which continue to remain in trend from season to season, military buttons, fox fur and circular scarves, sleeveless coat dresses and lovely strong women suits. I love the comfortable look and feel of the gray suit in combination with brown accessories and circular fox fur.





Giambattista Valli
Giambattista has absolutely showed his mastery of couture inspired by an old Hollywood glamour.  My favorites were sleeveless crocodile top which emphasized waist and transitioned into a peplum flare over a white lace pencil skirt.



Jean Paul Gaultier
Designer celebrated the life of late Amy Winehouse, using her as inspiration for his couture collection with a help of corsetry wizard Mr.Pearl. The whole collection was a big wonderful couture mess of an excess featuring satin peignoir, pencil skirts, gorgeous lace, silk parkas, sequins and finally parading veils. 



Chanel
Karl presented all the shades of blue you can think of in his couture collection featuring streamlined, upbeat, tons of embroidery and forward-looking, slash pockets on dresses, boyish attitude... this collection had that well known Chanel's boy-girl thing going on, girls looked as comfortable in these couture pieces as men would in sweats on Sunday afternoon. 




Versace               
The focus of the Atelier Versace collection were „warrior women“ gowns with corset waist, daring lace teasing at strategic spots hugging the curves and exaggerating the waist, hips or shoulders, shaping the perfect hourglass figure with gold metal inserts.




Elie Saab
Known as red carpet designer, due to his shinny and sparkly but romantic and effortlessly floating gowns in none intrusive pastel shades. The unprecedented strength of his gowns is the lightness; they look and feel so light.





Dior
Bill Gayten did a wonderful, maybe a bit reminiscent of the past collection featuring sheer layers, classic black and white floral designs, gorgeous embroidery, splashes of sequins, lovely contrast in between thick massive black crocodile scales and sheer floaty fabrics. 






Valentino
Designers Pier Paolo Piccioli and Maria Grazia Chiuri were inspired by French royalty culture and created a collection of gentle floral print, lace embellished, sheer organza, light, feminine, modest and delicate dresses. They were at the same time practical, cultural but modern despite long sleeves and high necks. 


All photo source: www.style.com



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Photo source: www.pojemario.com

As you might remember from my previous post, recently I entered an adventure called Arena Centar bloggers challenge together with 7 other Croatian ladies, also fashion bloggers. Yesterday, I had my first challenge; I was paired with Ana, the author of Psycho Couture blog.

I can’t say I was nervous, but I was surely excited and anxious to kick it off. After short interview session, with some navigation help from lovely ladies from Krpa.hr (and one gentleman – Filip), guys from camera crew and charming lady from Arena Centar who was our host, I kicked off the challenge first, running around from starting point to designated store locations trying to put together an outfit according to task Ana and I pulled out of the hat.

                                                  Photo source: www.pojemario.com

Since I cannot show you the photos of the final outfit I managed to put together according to set task, budget, one hour of designated time & pre set store locations, I decided to share a bit of an atmosphere from the challenge itself, thoughts that went through my head while searching for outfit pieces and final learnings I pulled out of this shopping challenge experience.

 #1 - Go with your gut feeling.
This challenge has showed me that I really learned have a sense of what I like and know what kind of fabrication, size and fit I feel comfortable in and which suits my personal image, so I should always just go with the first thing that catches my attention and definitely prior to going shopping, set some budget amount for myself and stick to it. I learned that it is possible! J

 #2 – Choose a key statement piece and work the outfit around it.
Knowing that I might have a hard time finding shoe size in designated store (although it is 39-40, so US size 9) I focused on finding a good quality, stylish statement shoes right on task and I worked the rest of the outfit around it.

 #3 – Stay true to your personal style.
Set themed outfit tasks can also set some new expectations, I was afraid that I will need to compromise my usual preferences for good quality fabrication of key pieces for quantity in order to create a complete styling with accessories and all within a tight budget and pre-set stores. This wasn’t the case, I still went for natural fabrication mixes although it cost me more money.

 #4 – Explore new stores.
This challenge has made me shop in some stores I wouldn’t necessarily instinctively go to for the type of the clothes asked by the set task. However, it taught me to browse more and yes, go with my gut feeling and first instinct but not to buy right away, but rather go and check other stores and come back, which due to lack of free time for shopping I don’t often practice. I mostly shop when on vacation or in between flights on airports.

#5 – Use accessories to show your personality (but don’t overdo it).
With this being a bloggers challenge I felt like the pre-set expectation might have been to “dress like a blogger” whatever this might mean, although they weren’t. However, I am a firm believer that a lady should show her playfulness or her personality trait with accessories but not to the point that she looks like she just wants attention. Accessories and clothes should just be an extension of the person; if they undermine the looks of the lady herself then they are definitely in excess. 


I would like to especially thank my friend Ana Mandekic the author of most fabulous beauty blog and vlog Maybe’s New Start for the support and encouragement & Mario Poje, an amazing IT help and even better photographer who took all of these photos of me.

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Painful realization that I was again to busy this week to finally pick up my custom made Lei Lou tote and thinking about that there is just one more day from the start of Arena Centar bloggers challenge by Krpa.hr I am participating it got me thinking about some commercial fashion bloggers projects, I can name so many, but one I found ages ago came to my mind first.

I am not a huge Coach fan, I have to admit, and rather I have developed to be from a Longchamp girl, to a Ralph Lauren young women and finally McQueen lady.

 I really like the tote which Fasion Foie Grass’s Emily Johnson did with Coach. It is smartly designed looking like just a regular tote from outside but having many smart compartments catering to every fashion blogger (or for that matter any career women or a busy mum). 


Photo source:

So there is a slot for camera, a bottom slit for flats and other small compartment for every woman’s can’t live without things which we all carry around all day, every day. The only thing which is not so friendly is the totes price - $558 is still a bit much, as it is mostly made of canvas and it doesn’t come in other models or colors.

How do you like this BB – blogger bag? J


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As some of you already know, I am participating in Arena Centar fashion blogger challenge together with 7 more lady bloggers, challenge will start on April, 18th and last until mid June. As part of the project introduction, all participants did the short interview to create their bloggers ID’s, here is mine in English.

 Since many of you saw the link to this challenge and said “English please” J Bellow you can see all of the info about this contest.


Organizers are Arena Centar - currently most comprehensive shopping mall in Croatia which partnered with Krpa.hr awarded fashion portal (idea originator) which focuses not only on sharing latest fashion news but also on supporting young fashion talents so prospective models, fashion designers, makeup artists etc. from the region are invited to open their profile & virtual window and have their work featured on Krpa.hr.  

Arena Centar fashion blogger challenge is basically a shopping challenge where 8 participating fashion bloggers are split in pairs two by two, each pair shops on a different weekend, one at the time, on a limited budget, in Arena Centar and is followed by Krpa.hr camera crew during this 1 hour time shopping spree on a given theme (for example. business look, casual look etc.) in participating stores.

Each bloggers clothing selection is finally evaluated by 3 member jury where one member of the jury are online voters who will be able to vote on Krpa.hr Blogger challenge minisite for duration of this contest.

Final 4 contestants will continue to compete in shopping challenges until mid June when we will have the winner.

First episode will air on Krpa.hr portal on April 18th @ 20:30pm. I am going first as an ice-breaker! J

Hold your fingers crossed for me please!
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Couple of years back when I got my internship in Showroom Seven, it was one of the two internships and a retail job I worked in shifts right from college so I was not aware of the culture and heritage this great brand has. 

This post I am writing with much delay but still grateful for the experience and artistic inspiration I got from working in Showroom Seven. As soon as I entered the showroom and the „closet“ I wished I wasn't just interning but living there, what a gorgeously decorated place it was! It was trully inspiring, most creative, hands on & motivating experience to get, so going back home tired in a subway I continued to sketch & write notes for my blog in my little black Moleskin notebook. J



The brand was founded and designed by Detroit natives Karen & Eric Erickson (Chelsea,NYC) and Vicky Beamon (Belgravia,London) in 1983. soon after founding their jewelry was featured in Vogue, and credited with creating the chandelier earring.

 Erickson Beamon jewelry is now produced at premises of Showroom Seven in NYC where cofounder and designer Karen Erickson is stationed as well as in London where Vicky Beamon resides since 1985. 

Erickson Beamon is now sold in over 600 stores in 75 nations worldwide.
Each jewelry piece is meticulously assembled by hand out of crystalized Swarowski elements, many are hand painted, containing pearls and other semi-precious stones. Designers have extended their collections to include mirrors, masks, and a chandelier collection that was launched in 2004.


Karen Erickson said in one interview „Our jewelry is seasonal of course but not limited to fabrication like fashion collections,obviously we are making more bangles in summer, while in winter there is more interest in rings and necklaces but we are making new pieces all the time regardless the fashion seasons.“

In its long history Erickson Beamon collaborated with almost every designer you can think of: Chanel, Donna Karen, Givenchy, Dior, Galliano, Anna Sui, McQueen etc.

Late Alexander McQueen said: „Welcome to their universe, where glittering snowflakes freeze into delicate drop earrings, black roses bloom on bangles, a “Brave New World” is being charted out with yards of pearls and the “Duchess of Fabulous” rules the roost. Prepare to “Be… dazzled!”

After Alexander McQueen passed away, Erickson Beamon made homage to him with this amazing necklace.


“Erickson Beamon is really an overdose of beauty and creativity”, said Dries Van Noten.

Companies endless list of private clients include Madonna, Kate Moss, Angelina Jolie, Gwyneth Paltrow, Beyonce, Sarah Jessica Parker and Nicole Kidman. Daphne Guinness regularly arrives at photo shoots with suitcases full of her own favorite pieces. And while the jewelers have created magnificently insane looks for Gaga ranging from a diamante cage mask to a Spanish jet-encrusted lace mantilla, Michelle Obama favors the more demure floral brooches and pearl necklaces.

Beyonce Knowles wearing Erickson Beamon headpiece


Erickson Beamon customers include the biggest luxury clothing retailers like Net-a-porter, Barneys, Neiman Markus etc. but also many smaller designers showrooms and boutiques worldwide. In Croatia you can find some Erickson Beamon pieces at Maria concept store in Zagreb and Dubrovnik.

In 2009. Well known retail chain Target has partnered with Erickson Beamon to launch a limited-edition jewelry collection, Erickson Beamon Accessories Collection for Target, as Target representative described it: "Acclaimed jewelry designers Erickson Beamon’s exclusive collection for Target adds sparkle, fantasy and glamour, without pricey drama."




Showroom Seven has a 20 year history of providing sales,  public relations, showroom, and business services to fashion and lifestyle clients around the globe.

Photo source: Mandie, Karen, Eric & Monique Erickson on their FW 2011. Presentation

Mandie Erickson leads the Seventh House PR – which is the public relations office of Showroom Seven handling  communications, marketing, branding, PR and event planing but also designer's press and fashion show production. I didn't work directly with Mandie's team, but I had a chance to see the way they work, and although I am working in PR now for large multinational company, I am yet to meet a PR person fiercer then Mandie, she really had everything under control despite extremely fast paced work schedule.

Monique Erickson who I closely worked with while interning in Showroom Seven is  firstly incredibly artistic and overal quite a fabulous person to be around, J at the time I interned in Showroom seven, she was doing everything from meetings and order making with the buyers from all over the world to merchandising jewelry collections and sales. Now Monique is a brand manager for Erickson Beamon's recently launched RTW clothing line.

Showroom Seven agencies occupy 16,000 square feet on four floors at the corner of 11th Avenue and 27th Street in New York where top designer fashion showrooms are stationed making this district an essential destination for fashion buyers and press. While main Showroom Seven office is located in the historic Terminal Warehouse building in the West Chelsea gallery district in New York there are also Showrooms in Los Angeles and Paris

Photo source: www.showroomseven.com

You can keep up with Showroom Seven latest updates on Facebook, Twitter, Tumlr & Blog as well.


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I am sure most of you who follow fashion know about this amazing tool, but if you don’t, I highly recommend checking it out! 

Style.com combined all of the key points and personas currently in fashion industry, identifying the best of the best who appeared in Vogue into one online encyclopedia called Voguepedia. This tool is nicely searchable with clean design. It contains a number of key categories: beauty, brands, designers, editors, models, personalities, photographers and turning points.



It seems like this tool is still work in progress and focused on US Vogue and US market mainly as many important people are not even mentioned for example, there is no Anna Wintour, nor Anna Dello Russo and Carine Roitfeld in editors category. There is no mention of fashion bloggers in turning points or personalities categories etc. but I am sure all will be added eventually.

My favorite sections so far are:






I would also love to see the photo galleries of best or most memorable editorials and some business info on history of Vogue overall.



Although, when it comes to books I am totally old school, I have and continue to buy more and more fashion books on my travels and here in Croatia. I have to admit that continuous changes and extremely fast pace of fashion industry makes most print editions overdue just weeks and months from purchase, so in such a fast paced environment I highly support online editions which are not only eco friendly and better organized, but you can also view them via many different gadgets virtually as well as store and access info from it when you need it on your iPad, iPhone etc.

What do you think of Voguepedia?
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With this post I am thrilled to introduce a lovely young lady, creative fashion illustrator, fresh jewelry designer and a fashion columnist Mrs. Lora Vran who is also La Passion pour la Fashion's loyal reader. For some time now I am following this talented young lady via social media channels and I have decided to interview her and share her passion for fashion so she can be an example and an inspiration to other young creative people who are currently enrolled or are planning to enroll to fashion school.

Here is my interview with Lora J

Currently you are writing a fashion column on Push It moda magazine fashion portal, you are a fashion illustrator and jewelry designer, which school do you go to and where do you see yourself in the future?
I am enrolled to Fashion institute of Technology in Croatia. I like many segments of fashion industry but I am hoping to make a living as a fashion designer and fashion illustrator.

How long do you design and make jewelry? Is it for sale?
I have started making jewelry couple of months ago out of various fabrics and buttons. I am selling it, I started off with rings but now I have many new ideas I am working on, so soon I will be focusing on other jewelry pieces.


For how long are you working as a fashion columnist on Push It Moda fashion portal/magazine?
I am a columnist for Push It Moda for about a year now, I started last April. I accepted this offer because I find Push it Moda to be different then other similar fashion portals/magazines. They are quite casual in style, there is no yellow press and celebrity front row reports, Push it Moda rather focuses on the designers work and fashion itself. We support young creative designers and present to our readers to estimate their talent.

When did you start to draw fashion illustrations? What inspires you? Do you ever make the clothes from your illustrations?
Prior to fashion college I went to school of art, graphic and fashion design where I fell in love with fashion design and decided it to be my calling, on my second year I learned to draw model figures.

First I obviously learned how to draw anatomic figures and later with practice I have developed my own style. Many things inspire me, even a blank piece of paper. I would love to bring some of my illustrations to life and make some of the pieces I drew.


How do you see Croatian fashion designer scene and developing fashion industry in Croatia?
I admire and value everyone’s work and style. I would like to see Croatian designers to take more risk and design more inspiring collections, but I am sure that is hard to design for Croatian market, and to be an artist and realistic designer at the same time.


Does fashion designer necessarily needs to be a good illustrator and vice versa?  
International fashion illustrators mostly draw pieces already created by fashion designers, not many go into designing themselves. I don't think that fashion illustrator necessarily needs to have potential to be a successful designer but I think that fashion designers should have the ability and talent to at least sketch their idea but this is not always the case. Many fashion designers inspired by fabrics tailor their clothes directly on mannequin.


How do you see Croatian fashion institute to be? Do you think that it’s gradate is equipped to open and successfully maintain his/her own fashion business?  
Like every other college, TTF has many problems, mainly financial problems, so no, we – the students do not get all that we need. I blame it on ministry, we need much more practice then we get, more technology and to be more in touch with current trends in the industry. Coming out of TTF we are all inexperienced and not knowing what we are getting ourselves into.

What do you think about the influence that fashion bloggers today have on fashion industry in Croatia and worldwide?
I regularly read only few international and Croatian fashion blogs, which I find interesting and of a good quality. To be honest I think media are a bit to saturated with the topic of fashion bloggers but yes, they do influence fashion on certain way.


Do you think we have too many fashion events in Croatia in comparison to the size of the population and amount of local fashion talent?
Each of these events have their own approach to fashion designer selection and fashion overall, but I think it would be of a better quality if they would all combine into one event like it is in other countries.

Which fashion illustrator is your role model and who are your favorite Croatian and international fashion designers?
I admire the work of Danny Roberts, Paper Fashion and Laura Laine.  I can't pick just one fashion designer who I love and admire but some of my favorite are: John Galliano, Alexander McQueen, Jean Paul Gaultier, Vivienne Westwood, Stella McCartney, Marc Jacobs, Prada and Proenza Schouler.  Croatian designers who are like are Andreja Bistričić and Aleksandar Žarevac but most Croatian designers work vary from season to season.

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