Vicky Beamon
Couple of years back when I got my internship in Showroom Seven,
it was one of the two internships and a retail job I worked in shifts right from
college so I was not aware of the culture and heritage this great brand has.
This post I am writing with much delay but still grateful for the experience
and artistic inspiration I got from working in Showroom Seven. As soon as I entered the showroom
and the „closet“ I wished I wasn't just interning but living there, what a
gorgeously decorated place it was! It was trully inspiring, most creative,
hands on & motivating experience to get, so going back home tired in a
subway I continued to sketch & write notes for my blog in my little black
Moleskin notebook. J
Photo source: Erickson
Beamon Fall/Winter 2011 Presentation
The brand was founded and designed by Detroit natives Karen & Eric Erickson (Chelsea,NYC)
and Vicky Beamon (Belgravia,London)
in 1983. soon after founding their jewelry was featured in Vogue, and credited
with creating the chandelier earring.
Erickson Beamon jewelry is now produced at premises of Showroom
Seven in NYC where cofounder and designer Karen Erickson is stationed as well
as in London where Vicky Beamon resides since 1985.
Erickson Beamon is now sold
in over 600 stores in 75 nations worldwide.
Each jewelry piece is meticulously assembled by hand out of crystalized
Swarowski elements, many are hand painted, containing pearls and other semi-precious
stones. Designers have extended their collections to include mirrors, masks,
and a chandelier collection that was launched in 2004.
Karen Erickson said in one interview „Our jewelry is seasonal of
course but not limited to fabrication like fashion collections,obviously we are
making more bangles in summer, while in winter there is more interest in rings
and necklaces but we are making new pieces all the time regardless the fashion
seasons.“
In its long history Erickson Beamon collaborated with almost
every designer you can think of: Chanel, Donna Karen, Givenchy, Dior, Galliano,
Anna Sui, McQueen etc.
Late Alexander McQueen said: „Welcome
to their universe, where glittering snowflakes freeze into delicate drop
earrings, black roses bloom on bangles, a “Brave New World” is being charted
out with yards of pearls and the “Duchess of Fabulous” rules the roost. Prepare
to “Be… dazzled!”
After Alexander McQueen passed away, Erickson Beamon made homage
to him with this amazing necklace.
“Erickson
Beamon is really an overdose of beauty and creativity”, said
Dries Van Noten.
Companies endless list of private clients include Madonna, Kate
Moss, Angelina Jolie, Gwyneth Paltrow, Beyonce, Sarah Jessica Parker and Nicole
Kidman. Daphne Guinness regularly arrives at photo shoots with suitcases full
of her own favorite pieces. And while the jewelers have created magnificently
insane looks for Gaga ranging from a diamante cage mask to a Spanish
jet-encrusted lace mantilla, Michelle Obama favors the more demure floral
brooches and pearl necklaces.
Beyonce Knowles wearing Erickson Beamon headpiece
Erickson Beamon customers include the biggest luxury clothing
retailers like Net-a-porter, Barneys, Neiman Markus etc. but also many smaller
designers showrooms and boutiques worldwide. In Croatia you can find some
Erickson Beamon pieces at Maria
concept store in Zagreb and Dubrovnik.
In 2009. Well known retail chain Target has partnered with
Erickson Beamon to launch a limited-edition jewelry collection, Erickson Beamon Accessories Collection for
Target, as Target representative described it: "Acclaimed jewelry designers
Erickson Beamon’s exclusive collection for Target adds sparkle, fantasy and
glamour, without pricey drama."
Showroom
Seven has a 20 year history of providing sales, public relations, showroom, and business
services to fashion and lifestyle clients around the globe.
Photo
source: Mandie,
Karen, Eric & Monique Erickson on their FW 2011. Presentation
Mandie
Erickson leads the Seventh
House PR – which is the public relations office of Showroom Seven
handling communications, marketing,
branding, PR and event planing but also designer's press and fashion show
production. I didn't work directly with Mandie's team, but I had a chance to
see the way they work, and although I am working in PR now for large
multinational company, I am yet to meet a PR person fiercer then Mandie, she
really had everything under control despite extremely fast paced work schedule.
Monique
Erickson who I closely worked with while interning in Showroom Seven
is firstly incredibly artistic and
overal quite a fabulous person to be around, J at the
time I interned in Showroom seven, she was doing everything from meetings and
order making with the buyers from all over the world to merchandising jewelry
collections and sales. Now Monique is a brand manager for Erickson Beamon's
recently launched RTW
clothing line.
Showroom
Seven agencies occupy 16,000 square feet on four floors at the corner
of 11th Avenue and 27th Street in New York where top designer fashion showrooms
are stationed making this district an essential destination for fashion buyers
and press. While main Showroom Seven office is located in the historic Terminal
Warehouse building in the West Chelsea gallery district in New York there are
also Showrooms in Los Angeles
and Paris.
Photo
source: www.showroomseven.com
Post sources: http://www.huffingtonpost.com/karen-erickson;
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