Alduk
Photos: Sime Eskinja | Clothing: Alduk | Make up: Mihaela Dodic | Hair: Keune Academy
Croatian designer known by his gorgeous gowns and party dresses Ivan Alduk launched a new net-a-porter campaign named „Peek-A-Boo“ which features sensual and glamorous collection for Fall/Winter 2014/15. season.
Alduk's new collection is titled by flirty cuts on dresses where emphasize has been placed on naked back putting focus on long legs. This new collection celebrated femininity and is reminiscent of some luxurious and more extravagant era of 70's and sexiness of 90's.
"After flirting with sportswear in his last two collections I decided to go back to my original signature based on feminine and flirty design. I tried to mix rock, glamour and sexy feeling which I emphasized with handmade mat and shiny embroidery, soft and comfortable fabrics like fine lace and flirty cuts. I used accessories like massive earrings and sleek hair to bring back the 90's which symbolizes strong and powerful feminine looks."
Ivan Alduk, designer
This collection is based on short, cocktail evening party dresses combined with black and grey warm, chic and modern sheep wool coats have that extra volume to the total look.
With adding details like handmade embroidery, gold detailing and other luxurious applications on clothing are bringing couture elements in Alduk clothing which is still affordable to bigger circle of people.
"Fashion today is anything but minimalistic and boring, with this collection I wanted to do esthetic makeover from my previous two collections and create pieces which are both comfortable, great quality, luxurious and sexy."
Ivan Alduk, designer
My favorite dresses from this new and fabulous Alduk collection are certainly black pencil skirt with stitched details and high slit and mesmerizing long emerald green lace gown with thigh high slit and wrap top.
Photo: Šime Eškinja | Model: Alma Cerić
Talented Croatian young designer joined forces with famous fashion photographer Šime Eškinja to create this beautiful limited edition holiday dress collection following his successful RTW line for Fall/Winter 13/14 season called Game Changer. Designer mentions that these two collections are connected with inspiration, dress silhouettes and his signature feminine and sexy design which could also be styled in comfortable and casual look.
For this limited edition, made-to-measure holiday collection designer Ivan Alduk used net, cotton, lace, till and other comfortable and easy to maintain fabrics in silver, petroleum, blue, pink and appropriate red holiday color. Dresses are embellished with handmade and bondage details.
My favorite dress is pink one with black handwork detailing and of course, red one on the photo below embellished with beautiful lace. Can't wait to try one!
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Last night we had our first shopping nights out event powered by Dreft in Zagreb. The goal was to motivate people to buy Croatian Fashion designers clothing, to support local production, young talent and the local industry and to realize it is not all that expensive, when you look at its quality, ability for personal contact with the designer, having tailor made piece of clothing made just for you and on top always having an original designer to turn to when it comes to alterations.
I was really pleasantly surprised with craftsmanship and original ideas of the most designers I got to see. The 30% reduced prices are (as I hope participating designers realized yesterday) the realistic market prices for their pieces, as at this point they would not be cosidered unrealistically priced although still on the expensive side a bit.
I would say their business would go at least 20% up in volume instantly if they would keep their prices down permanently. The prices of their clothes are definite barrier to even enter their stores to an average consumer.
Also, I was actually impressed with their pleasant, positive and professional personalities, as well as their 'can do' attitude - here I am talking about Alex Dojčinović - who was most popular designer of the night, Ivica Klarić - already experienced designer and very cute, fun but very business savy although a bit immature duo ELFS. :)
It seems like most designers were happy with how much they sold last night, media and celebs were also very interested in all of the fashion fuss behind the event and for the first time around, I think we could say all in all this was a good start! A good shake or slap on the face/kick in the but this industry needed in Croatia.
Some things which could be better - was the preparation of designers, as some did came unprepared to merchandise and display their pieces, not all know how to talk to media and promote themselves and some still are overpricing their pieces to the point that even with the discount their clothes is unrealistically expensive for its quality and complexity. I hope those will wake up ASAP and realize that right now they are not being price competative at all and are pushing real mass customers away with that approach.
Here is what I got & tried on! :)
I hope to see more designers joining the event next year! :)
You can see more photos from the event on my Facebook fan page!
Enjoy lovelies!
"The goal I seek is to have people refine their style through mine clothing
without having them become victims of fashion.
~Giorgio Armani~
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